See what it earned
Recurring revenue keeps moving after the signup.
Starts, upgrades, downgrades, cancellations, recurring value and plan mix, read from the billing system of record rather than reconstructed from page events. The signup is one moment in a subscription's life; everything after it decides what the acquisition was worth.
Subscriptions
- New, expansion, contraction and churn
- Plan mix by acquisition source
- Upgrade and downgrade timing
- Cancellations with reasons where supplied
How it helps
What Subscriptions gives you
Movements, not one number
Recurring value is broken into new, expansion, contraction and churn. A flat total can hold a large block of churn cancelled out by a large block of upgrades, and those two situations call for opposite responses.
Plan mix is an acquisition signal
Two channels delivering the same number of trials can fill entirely different plans. Plan mix by source separates the traffic that brings entry-level accounts from the traffic that brings the larger ones.
Billing keeps the definition
Proration, trial handling and the treatment of annual plans come from the billing system. Reveliqo reads recurring value as that system states it, and does not maintain a second, quietly different, definition of it.
Revenue & Sales
The rest of Revenue & Sales
What the traffic was worth, in the figures your finance systems already hold.
Revenue Analytics
Revenue as a total and as a rate — per visit, per conversion, per customer.
Learn moreSales Attribution
Map orders and customers back to the acquisition and journeys that preceded them.
Learn moreCustomer Value
Rank sources by what their customers turn out to be worth, not by signups.
Learn moreOrders
Order volume and value, broken down by product, basket size and acquisition source.
Learn moreRefunds
Returned revenue written back against the source, campaign and page credited with the original sale.
Learn moreMargin & Profitability
Rank acquisition and content on margin when a finance system supplies the cost side.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo