Ecommerce
Margin is the figure the ad platform never had.
Orders, order value, products and refunds arrive as events; sales, invoices and margin come from your finance and accounting systems. Reveliqo reports a campaign by the revenue attributed to it after refunds, not by the clicks it bought.
The problem
The ad platform reports more conversions than the shop recorded orders, and neither number knows about the refunds. I'm setting next month's budget from three systems that disagree, and margin is the one figure none of them holds.
What changes
Reveliqo for Ecommerce
Revenue net of refunds
A refund posted three weeks later is subtracted from the order it belongs to, and from the campaign that order is attributed to. Last month's winner can lose that title in hindsight.
Product and page value
Every product and page carries the revenue that followed it, so a quiet category page with a high average order value is ranked above a busy one that sells little.
Checkout speed against orders
Origin latency from the edge and Core Web Vitals from the beacon sit beside completion rate per checkout step. When a step slows, you see the drop-off it coincides with.
The platform
The modules this relies on
Acquisition
Channels, campaigns, referrers and AI assistants, sorted by revenue rather than traffic volume.
6 capabilitiesConversions
Goals, funnels, forms, server events, attribution and journeys, organised around your chosen outcomes.
6 capabilitiesRevenue & Sales
What the traffic was worth, in the figures your finance systems already hold.
7 capabilitiesPerformance
Core Web Vitals, origin latency and errors, read against conversions and revenue.
6 capabilitiesConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo