Measure what mattered
Nothing is counted until you have said what counts.
Reveliqo asks what the website has to achieve before it shows you a single chart, then organises the workspace around that answer. Goals, funnels, forms, server events, attribution and journeys all count the same outcomes, defined once. A conversion here is something the business recognises — a lead, a trial, an order, a booking.
Why it matters
What Conversions is for
A conversion is a definition
Two people reading the same conversion rate should be counting the same thing. Every goal states what it counts, which layer observes it and when its definition last changed, so a rate that moved can be told apart from a definition that was edited.
The outcome sets the denominator
Acquisition, content and revenue all divide by conversions. Defining outcomes once means a changed definition propagates, instead of being re-implemented differently in four reports that then disagree in a meeting.
The browser is not authoritative
Client-side counting is blocked, interrupted and unaware of what happens after checkout. Each outcome comes from the layer that knows it: the edge for the request, the browser for the experience, your server for the conversion, your finance and accounting systems for what was invoiced.
What's included
Inside Conversions
Each capability is its own surface, and all of them read the same four data layers under one set of metric definitions.
Goals
Five goal types, set during onboarding, so the product counts your outcome.
Learn moreFunnels
Multi-step funnels that explain which drop-off changed, not just where people leave.
Learn moreForms
Starts, submissions and failures counted separately, wherever browser instrumentation is enabled.
Learn moreServer Events
Outcomes confirmed by your backend, with an idempotency key so retries never double-count.
Learn moreAttribution
First touch, last touch, linear and multi-touch — shown together, never sold as proof.
Learn moreCustomer Journeys
Activity before and after the conversion, joined on your own pseudonymous key.
Learn moreThe platform
The rest of the engine
AI Overview
Opens with a written briefing: what changed, why it matters, what to check.
5 capabilitiesAsk AI
Plain questions become governed metric queries. Every answer arrives with the definition behind it.
5 capabilitiesAcquisition
Channels, campaigns, referrers and AI assistants, sorted by revenue rather than traffic volume.
6 capabilitiesConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo