Measure what mattered
The conversion is the middle of the story, not the end.
Send a pseudonymous customer or account key with your server events and Reveliqo joins what happened before the conversion to what happened after it, under the collection mode configured for the workspace. The trial that upgraded and the trial that cancelled stop looking identical in the report.
Customer Journeys
- Pseudonymous customer and account keys
- Pre- and post-conversion activity joined
- Journeys through upgrade and cancellation
- Collection governed by workspace privacy mode
How it helps
What Customer Journeys gives you
The key comes from you
Reveliqo does not construct an identity. Joining runs on a pseudonymous key your system already holds — a customer id, an account id, a hashed reference — sent with your server events. No key, no join.
What happens after the signup
A signup is not a customer. Journeys continue through upgrade, renewal, downgrade and cancellation, so a source whose trials cancel in week three stops looking like the best source in the table.
Privacy mode decides what joins
Journeys run under the collection mode configured for the workspace, and your consent platform supplies the consent state governing what may be connected. What is collected, and for how long, varies by region and configuration — and the configuration is yours.
Conversions
The rest of Conversions
Goals, funnels, forms, server events, attribution and journeys, organised around your chosen outcomes.
Goals
Five goal types, set during onboarding, so the product counts your outcome.
Learn moreFunnels
Multi-step funnels that explain which drop-off changed, not just where people leave.
Learn moreForms
Starts, submissions and failures counted separately, wherever browser instrumentation is enabled.
Learn moreServer Events
Outcomes confirmed by your backend, with an idempotency key so retries never double-count.
Learn moreAttribution
First touch, last touch, linear and multi-touch — shown together, never sold as proof.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo