Measure what mattered
Attribution models disagree, and that disagreement is the finding.
The same conversions are credited four ways — first touch, last touch, linear and multi-touch — alongside the business rules your team configures. Where the models agree, the reading is stable. Where they disagree, the report shows the disagreement instead of picking a winner for you.
Attribution
- First touch and last touch models
- Linear and multi-touch credit
- Configurable lookback windows per goal
- Uncredited share reported, not redistributed
How it helps
What Attribution gives you
The model is named in the report
Every attributed figure states its model, its lookback window, and the touchpoints it could observe. A channel table with no model named is not a result; it is an opinion with a chart attached.
Correlation is written as correlation
Attribution shows which touchpoints preceded a conversion. That ordering is a measured relationship, not proof that a channel produced the sale, and no explanation in the product says otherwise. Causation is not claimed on your behalf.
Blind spots stay visible
A conversation on the phone, a link opened on another device, a visit made before collection was permitted — touchpoints never observed are not redistributed to the channels that were. The uncredited share is reported as its own figure.
Conversions
The rest of Conversions
Goals, funnels, forms, server events, attribution and journeys, organised around your chosen outcomes.
Goals
Five goal types, set during onboarding, so the product counts your outcome.
Learn moreFunnels
Multi-step funnels that explain which drop-off changed, not just where people leave.
Learn moreForms
Starts, submissions and failures counted separately, wherever browser instrumentation is enabled.
Learn moreServer Events
Outcomes confirmed by your backend, with an idempotency key so retries never double-count.
Learn moreCustomer Journeys
Activity before and after the conversion, joined on your own pseudonymous key.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo