See what it earned
A refund is a correction, not a footnote.
Refunds are joined to the original order and carried back to the acquisition it was credited to. Conversion value frozen at the moment of sale never catches up, and a channel that sells heavily and refunds heavily reads as a success until the returns are applied.
Refunds
- Refunds attributed to original source
- Refund rate by channel and product
- Refund lag from sale to return
- Restated periods, clearly labelled
How it helps
What Refunds gives you
Returns follow the original sale
A refund is attached to the order's source, campaign, landing page and cohort, rather than booked as an undifferentiated cost in whatever month it lands. Otherwise the correction never reaches the channel that needs it.
As booked and as corrected
A March sale refunded in May changes both months. Both views are kept — revenue as first recorded and revenue after returns — and every panel states which one is on screen.
Refund rate reads as quality
A source with an ordinary conversion rate and an unusually high refund rate is telling you something a conversion table cannot. Refund rate is available per channel, campaign, product and cohort.
Revenue & Sales
The rest of Revenue & Sales
What the traffic was worth, in the figures your finance systems already hold.
Revenue Analytics
Revenue as a total and as a rate — per visit, per conversion, per customer.
Learn moreSales Attribution
Map orders and customers back to the acquisition and journeys that preceded them.
Learn moreCustomer Value
Rank sources by what their customers turn out to be worth, not by signups.
Learn moreSubscriptions
Upgrades, downgrades, pauses, cancellations and failed renewals, dated to the period they fall in.
Learn moreOrders
Order volume and value, broken down by product, basket size and acquisition source.
Learn moreMargin & Profitability
Rank acquisition and content on margin when a finance system supplies the cost side.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo