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Revenue & Sales

See what it earned

A total tells you less than a rate.

Revenue, revenue per visit, revenue per conversion and revenue per customer, computed on the same timeline and the same segments as the traffic that preceded them. Recurring and net revenue are carried where a connected system supplies them, and labelled as such rather than blended into one figure.

Revenue Analytics

  • Revenue per visit and conversion
  • Revenue per customer by cohort
  • Recurring revenue where a system supplies it
  • Gross, refunded and net measures

How it helps

What Revenue Analytics gives you

1

Denominators change the ranking

Revenue per visit and revenue per conversion often move in opposite directions. A campaign can raise total revenue while lowering the revenue each visit is worth, and only one of those three numbers tells you whether to spend more on it.

2

Gross and net stay separate

Where the source system reports refunds, gross and net revenue are held as distinct measures and every panel states which one it is showing. Mixing them produces a figure that reconciles with nothing.

3

Money on the traffic timeline

Revenue sits on the same clock and the same dimensions as edge traffic data, so a revenue movement can be read against the pages, sources and campaigns of the visits that preceded it.

Connect a site today. Read tomorrow's brief instead of building it.

Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.

Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo