Modelled conversions on one side, recorded payments on the other.
Meta's reporting is modelled. It estimates conversions it cannot observe and credits them inside its own attribution window. Reveliqo does not argue with the model — it puts your spend beside the orders, subscriptions and refunds your systems recorded, and keeps both numbers on screen.
In short: Reveliqo reads spend at campaign, ad set and ad level from Meta and sets it against the orders, subscriptions and refunds your own systems recorded, holding Meta's modelled conversions as a separate figure rather than merging them in.
What it is
Meta's advertising platform covers Facebook, Instagram, Messenger and the Audience Network. Spend is organised into campaigns, ad sets and ads, bought largely through automated delivery, and reported with a mix of observed and modelled conversions.
What this lets you ask
- “How much realised revenue followed last month's Meta spend?”
- “Which ad sets appear in the path of customers who order twice?”
- “How far apart are Meta's reported conversions and our recorded ones?”
What Reveliqo receives
- Campaign, ad set and ad identifiers with their names and objectives
- Daily spend, impressions, reach and clicks at each level
- Platform-reported and modelled conversions, held separately from your own
- Click identifiers and UTM parameters on the landing request, matched at the edge
How it is connected
- Connect the Meta business account and grant read access to the ad accounts you want measured
- Link each ad account to a Reveliqo site
- Add UTM parameters to your ad URLs — Meta's click identifier alone does not survive every browser and privacy setting
- Choose the attribution model and window Reveliqo reports against, independently of the one set inside Meta
How you verify it
- Daily spend per campaign reconciles with Ads Manager for a closed day, in the same currency and time zone
- Landing requests carrying Meta campaign parameters appear under paid social in Acquisition
- The channel view shows spend, realised revenue and the platform's own conversion count side by side
Limits worth knowing
- Modelled conversions cannot be reconciled line by line against recorded revenue. Reveliqo reports them separately and never blends an estimate and a payment into one number.
- In-app browsers and device privacy settings strip or shorten click identifiers, so part of your paid social traffic joins only at campaign level through UTM parameters.
- Spend is read for closed days. The current day is partial until Meta finalises it, and is labelled as partial rather than charted as a fall.
Connect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo