Paid search cost, next to the revenue your own systems recorded.
An ad platform reports on itself. It sees the click and the conversion it was told about, not the refund, the cancelled trial or the customer who never paid a second invoice. Reveliqo puts cost next to revenue recorded by Stripe, Shopify or your own events.
In short: Reveliqo pulls campaign, ad group and cost data from Google Ads and joins it to the conversions and revenue your own systems recorded, so paid acquisition is measured against money that arrived rather than conversions the platform counted for itself.
What it is
Google Ads is Google's advertising platform: search, shopping, display, video and demand generation campaigns, organised into campaigns, ad groups and ads, billed by click or impression and reported through its own conversion tracking.
What this lets you ask
- “Is our paid search profitable after refunds?”
- “Which campaigns bring customers who renew, and which bring customers who cancel in month two?”
- “Where does Google Ads report more conversions than our own systems recorded?”
What Reveliqo receives
- Campaign, ad group, keyword and ad identifiers, with their names
- Cost, impressions and clicks per day, at campaign and ad group level
- Platform-reported conversions, kept as a separate figure rather than merged into yours
- Auto-tagged GCLID and UTM parameters, matched against the landing requests recorded at the edge
How it is connected
- Sign in with Google and grant read access to the Ads account or manager account
- Select the accounts and link each one to a Reveliqo site
- Keep auto-tagging on so the click identifier arrives on the landing request; UTM parameters are used as a fallback
- Set the attribution model and lookback window Reveliqo reports against — the setting is named on every report that uses it
How you verify it
- Cost per campaign for yesterday matches the Google Ads interface once both are read in the same currency and time zone
- Landing requests carrying a GCLID appear in Acquisition within minutes, before any cost data has been pulled
- The paid search channel shows cost, realised revenue and the difference, with the platform's own conversion count alongside
Limits worth knowing
- Cost arrives on Google's reporting schedule and can be restated for several days afterwards. Recent days are marked provisional rather than quietly changing under you.
- Reveliqo's revenue figure and the platform's conversion figure rarely agree. That gap is the reason to connect the two — different attribution models, different windows, different definitions of a conversion — not a fault in either.
- Clicks that never reach a page the edge can see — an app store, a phone call, an offsite form — carry cost with no matching visit, and are reported as exactly that.
Connect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo