Understand the business
Find the slice that carries the difference.
A total that moved is a sum of segments, most of which did not move. The engine walks channel, campaign, landing page, country, device, browser, new and returning, content, conversion, revenue, performance and traffic type, and ranks each slice by how much of the measured difference it accounts for.
What Changed
- Every mapped dimension searched automatically
- Contribution ranked per segment
- Change onset timed against deployments
- Drill from total to single slice
How it helps
What What Changed gives you
From a total to one segment
A conversion drop across the site resolves to one browser version on one landing page in one country. The brief names that segment and states the share of the difference it explains.
Timing is reported as timing
When a change begins shortly after a deployment or a campaign start, the brief says so and names the strongest correlation. Causation has not been proven, and the wording never suggests otherwise.
Technical and commercial in one pass
Origin latency, error status and edge performance are decomposed alongside conversion and revenue, so a slow region and the orders missing from it appear in the same explanation rather than in two separate tools.
AI Overview
The rest of AI Overview
Opens with a written briefing: what changed, why it matters, what to check.
Daily Brief
What moved today, what sits outside normal range, and the revenue recorded alongside it.
Learn moreWeekly Brief
A management-ready read on growth, mix, conversion, revenue and the week's technical problems.
Learn moreExecutive Summary
A fixed short set of outcome numbers, with the source named for each figure.
Learn moreNext Actions
Investigations worth an hour, each with the evidence that raised it.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo