Understand the business
A week is long enough to show the shape.
Seven days separate a blip from a direction. The weekly brief sets the period against the one before it, breaks the total into acquisition mix, conversion and revenue, and names the content changes and technical issues that line up with the movement. Written to be read aloud in a Monday review.
Weekly Brief
- Prior week and prior year comparison
- Acquisition mix and share movement
- Pages ranked by revenue behind them
- Technical issues with commercial impact
How it helps
What Weekly Brief gives you
Mix moves under a flat total
Traffic can be level while paid gives up ground to organic search. The brief reports the share each source holds and how that share changed, because the mix shows up in next month's acquisition cost.
Blip and slide look different
A spike that recovered by Tuesday is reported as a spike. A metric that gave up ground on five consecutive days is reported as a slide, with the day the change begins.
Content that earned its place
Pages are ranked by the conversions and revenue behind them rather than by views, so the list is short and rarely matches the most-read list.
AI Overview
The rest of AI Overview
Opens with a written briefing: what changed, why it matters, what to check.
Daily Brief
What moved today, what sits outside normal range, and the revenue recorded alongside it.
Learn moreExecutive Summary
A fixed short set of outcome numbers, with the source named for each figure.
Learn moreWhat Changed
Searches every mapped dimension and ranks each segment by the share of the movement it explains.
Learn moreNext Actions
Investigations worth an hour, each with the evidence that raised it.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo