See where demand starts
Most attribution problems are typing problems.
Attribution breaks upstream of analysis: Facebook and facebook counted twice, cpc and CPC split in half, a medium left empty, a link published with no tags at all. Reveliqo holds the agreed naming scheme, builds links from it, and flags inconsistent or missing parameters as traffic arrives.
UTM Tracking
- Campaign naming register and link builder
- Malformed UTM detection
- Case and inconsistency normalisation
- Ad-platform click identifier support
How it helps
What UTM Tracking gives you
Faults found on arrival
Checks run against live traffic: case mismatches, unknown mediums, empty campaign names, source and medium swapped, tagged internal links overwriting a real source. Each flag names the URL and the campaign it damaged.
One agreed vocabulary
Approved sources, mediums and campaign names live in one register, and the link builder writes from it. Agreeing a convention is easy; the register is what makes it survive two agencies and a new starter.
Click identifiers read alongside
Ad-platform click identifiers are read alongside UTMs, so a link that lost its tags can often still be placed. Where it cannot, the visit is marked campaign-unattributed rather than credited to a campaign the data does not support.
Acquisition
The rest of Acquisition
Channels, campaigns, referrers and AI assistants, sorted by revenue rather than traffic volume.
Channels
Search, paid search, paid social, AI assistants, email, referral and direct among them, each carrying its conversions and revenue.
Learn moreCampaigns
UTM and ad-platform campaigns with conversions, revenue and landing pages attached.
Learn moreReferrers
Hostnames resolved into named sources, with redirects, link shorteners and stripped referrers reconciled to one row.
Learn moreSearch
Search engine traffic joined to Search Console queries, pages and revenue.
Learn moreAI Referrals
Visits arriving from AI assistants, kept separate from AI crawler traffic.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo