See where demand starts
Ten channels a finance director can read without translation.
Traffic is grouped into Organic Search, Paid Search, AI Assistants, Social, Email, Referrals, Direct, Display, Affiliate and Other. The rules are visible and editable, so a channel that looks wrong can be corrected rather than explained away. Every group carries conversions and revenue beside its visits.
Channels
- Ten default business channel groups
- Editable channel classification rules
- Conversions and revenue per channel
- Channel mix compared across periods
How it helps
What Channels gives you
AI Assistants is its own channel
Referral traffic from assistants does not belong inside Referrals or Direct, where it disappears into the long tail. It is a top-level group, counted separately from AI crawler activity, which is non-human and measured in Traffic Quality.
Direct is a bucket, not an answer
Direct collects what could not be attributed: bookmarks, app opens, stripped referrers, some email clients. The view shows how much of it moves with campaign activity, so you can see what is probably mislabelled instead of reading it as loyalty.
Rules you can inspect
Every classification names the rule and the input that produced it — referrer host, UTM medium, ad-platform parameter. Disagreeing with a grouping means editing a rule, not raising a support ticket.
Acquisition
The rest of Acquisition
Channels, campaigns, referrers and AI assistants, sorted by revenue rather than traffic volume.
Campaigns
UTM and ad-platform campaigns with conversions, revenue and landing pages attached.
Learn moreReferrers
Hostnames resolved into named sources, with redirects, link shorteners and stripped referrers reconciled to one row.
Learn moreSearch
Search engine traffic joined to Search Console queries, pages and revenue.
Learn moreAI Referrals
Visits arriving from AI assistants, kept separate from AI crawler traffic.
Learn moreUTM Tracking
A campaign naming register plus checks that catch malformed and inconsistent tags.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo