Follow the content path
Start at the conversion and walk the path backwards.
Forward paths show where visits go. The reverse view starts at an outcome — an order, a trial, a signed lead — and reconstructs the pages, sources and content that came before it. Both directions are built from the same events, so a step reads as a route in or as the place a path ended.
User Journeys
- Forward paths from source to outcome
- Reverse paths from conversion to acquisition
- Drop-off steps ranked by lost revenue
- Paths segmented by campaign and device
How it helps
What User Journeys gives you
Start from the money
Forward flow is dominated by the majority, and the majority does not convert. Reverse paths are built only from visits that ended in an outcome, so the common steps you see are the steps buyers actually took.
Drop-off priced, not counted
Every step in a path has a loss figure attached: how many visits left, and what those visits were worth at the conversion rate of the ones that continued. The biggest hole is rarely the one with the most exits.
A path is a correlation
The analytics engine computes the counts; the AI explains them. A step that appears on most converting paths is the strongest correlation in the data, not proof that it caused the conversion — and the explanation says so in those words.
Content & Journeys
The rest of Content & Journeys
Pages, landing pages, paths and content assets, ranked by the outcomes recorded after them.
Pages
Every page with its people, entrances, exits, engagement, conversions and revenue.
Learn moreLanding Pages
Entry pages with entrances, assisted conversions, revenue per entrance and the campaigns that fed them.
Learn moreEntry & Exit
Where visits begin and end, and which of those patterns just moved.
Learn moreContent Performance
Articles and pages tied to the conversions and revenue that follow them.
Learn moreContent Assets
Stable identifiers for headlines, CTAs and claims, so performance is measured per message.
Learn moreConnect a site today. Read tomorrow's brief instead of building it.
Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.
Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo