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A comparison is only useful when both sides align.

This month against last. Before and after a campaign. Mobile against desktop, Spain against the Netherlands, organic against paid. Reveliqo matches the periods, holds the metric definition constant on both sides, and reports how much of the gap a single segment accounts for.

Comparisons

  • Period comparison with weekday alignment
  • Segment against segment, one metric
  • Mix effect separated from rate change
  • Before and after campaign markers

How it helps

What Comparisons gives you

1

Like-for-like or it does not count

Periods are aligned by weekday and length, not by calendar convenience. A 31-day month set against a 28-day one, or a fortnight holding two public holidays, is stated as a caveat on the result rather than buried.

2

Mix shifts look like performance changes

Conversion can fall while every channel improves, because the channel mix moved underneath it. Reveliqo separates the mix effect from the rate change, so you know whether behaviour changed or the audience did.

3

Before and after is a boundary

A campaign date or release marker splits the series in two. The comparison reports the size of the difference and which segment carries most of it. Whether the marker explains it stays an open question.

Connect a site today. Read tomorrow's brief instead of building it.

Connect a site and the first brief arrives with the day's changes already explained — traffic separated from bots, conversions attached to revenue, and the evidence behind every sentence one click away.

Real people separated from bots Every answer shows its evidence Reveliqo runs on Reveliqo